PAY PER CLICK (PPC) ADVERTISING
Another internet marketing strategy which generates more leads is pay per click (PPC) and sponsored advertising.
Getting the most out of this process can be tricky, so it’s a good idea to have an experienced internet marketing professional assist you with your online advertising strategy.
WHAT IS PAY PER CLICK ADVERTISING?
Pay-per-click PPC (also called cost-per-click) is an Internet advertising or online advertising model used to direct traffic to websites, in which advertisers/webmasters pay the publisher when the ad is clicked.
Not all sponsored ads are worthwhile— it takes some effort to determine if an ad will generate profit for your business. Also, irrelevant keywords will be rejected: only choose words that are related to your site’s content in some way.
The more relevant your SEO keywords are, the more targeted traffic you will generate. For example, keywords should be related your products, services, or brand message, etc. Don’t throw your money out the window. You pay every time a new prospect clicks on your site, so make sure that these individuals are actually interested in your products or services.
Keywords are priced differently depending on their placement. Prime positions for keywords can be like hot real estate: pricey and exclusive. The payoff and rewards for purchasing number-one keywords can be great, but if you cannot afford the number-one position for certain keywords don’t despair— the number two, or even number five position can still pay-off.
With search engines, Google pay per click advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price-per-click rather than using a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on websites or search engine results with related content that have agreed to show ads.
When a searcher visits PPC platform and enters a query— “silver jewellery” for example— Google will display a variety of relevant search results, such as links to articles containing shopping purchasing advice, or websites dedicated to those a shopping. It will also display pay-per-click ads, which link directly to the associated website, and to online businesses selling shopping-related goods, shopping planning, or other products and services related to the query.
COST OF PAY-PER-CLICK
The cost of participating in the Google pay-per-click online advertising program is based on a cost-per-click basis. pay-per-click advertising will allow your website to create simple, effective ads and display them to people already searching online for information related to your product or service.
PPC makes it possible to show these paid ads only to the most relevant audience via keyword-based advertising. The PPC system will constantly seek out search queries related to the keywords selected, and then display the ads to highly targeted audiences. This advertising is marketed directly to the audience targeted. Ads will appear every time a user searches for relevant keywords.
PPC is a useful tool for engaging targeted audiences. If interested, our team will incorporate the Google pay per click model into all aspects of our web design process. To learn more about our pay-per-click services please contact us by phone at (416 ) 953-2183.
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